New Opportunities for Onshore Wind Projects

An essential briefing to understand how technology progress and changing market conditions are creating new opportunities for project planning and business innovation in onshore wind.

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How can you design projects today that will thrive in the electricity markets of tomorrow?

You need a business-focused seminar; one designed to provide key stakeholders* with an accessible and concise – yet comprehensive – understanding of the new technologies and changing market environments within which onshore wind projects operate. One which highlights what proactive project developers are doing now – and illustrates opportunities to innovate even further in the near future.

In particular, two complementary experts are brought together to provide a uniquely wide-ranging perspective; one which explains and interconnects both macro (market environment) and micro (practical project planning) factors within the discussion.

Among the topics covered will be technological advances including turbines, energy storage integration and project co-location, along with “post-subsidy” revenue diversification, including grid services and corporate purchasing.

(* including investors, utilities, supply chain players, policymakers and planners)

Course co-presenters

Dr John MasseyManaging DirectorGrey Cells Energy Ltd.

I help commercially-minded executives analyse new opportunities & risks in the fast-changing electricity sector.

I am an industry analyst and business trainer with over 25-years commercial experience in examining and explaining competitive environments, technology trends and their economic and business case impacts.

(Explore my CV at


Charley RattanIndependent Renewable Energy Consultant & DirectorProfit from Principles Ltd.

I provide expertise at every stage of the project life-cycle ensuring due diligence throughout.

Charley is a respected industry professional with a reputation for managing projects that are delivered on time, safely and within budget; within both onshore and offshore environments, over more than a decade.

(Explore Charley’s CV at

Summary & key features

What to expect

  • A clear, independent and business-focused introduction
  • Language designed for non-engineers; particularly senior, commercial executives, investors, policymakers and other project stakeholders
  • Content developed by two complementary experts to review both internal and external project risk factors
  • A time-effective two-day programme (can be extended)
  • A highly interactive, conversational delivery style

Key Questions Addressed include:

  • What are the key drivers of risk and financial return in onshore wind projects?
  • Which policy and market trends are essential to consider in identifying innovation opportunities?
  • How are key technologies, including energy storage and new turbines, changing projects?
  • Which are the key delivery risks at various stages in a project’s life?
  • What is the “Rochdale Envelope” and why is it essential to future-proof project planning?
  • How are project delivery and external market environment factors interdependent?

Who Should Attend?

This course is ideal if you are from…

  • The investment community
  • A policymaking, permitting or planning organisation
  • The onshore wind supply chain
  • An onshore energy project developer
  • Another key stakeholder organisation (e.g. NGO)
Agenda details

(The agenda as shown below is designed to run over 2-days)

Onshore wind trends

  • A review of market growth and key deployment trends, current and emerging.
  • The changing competitiveness and market fit of onshore wind.
  • Challenges facing onshore wind in a “post-subsidy” electricity market, including integration costs.

Risks & returns

  • Understanding the financial model and its key variables; including performance, costs & financing structures.
  • Illustration: a simplified, Excel-based financial model.
  • Selling onshore wind: auctions, utilities, corporates & markets.
  • Opportunities for revenue maximisation and diversification, including arbitrage and grid services.

Integrating onshore wind into the power system

  • Policy trends, including differentiating “subsidy” from “support” (and why it matters).
  • System integration challenges on different timescales, from seconds to seasons.
  • Wind + storage: applications, project examples and technology options.
  • Planning & investment considerations.

Project design innovations

  • Getting bigger: the implications of deploying ‘offshore’ turbines onshore.
  • Co-locating wind projects with other energy projects, for example solar PV.
  • Onshore wind within community microgrid projects.
  • A review of other emerging trends to watch.

Risk & Project Development

  • The end-to-end process of creating an onshore wind farm, including realistic timescales (and influences).
  • Identifying key points of risk, along with their impacts.
  • Understanding grid planning and requirements, including the impact of new project designs.

Permitting & The Rochdale Envelope

  • Incorporating uncertainty and strategic thinking into the planning & permitting process.
  • Scenario mapping and testing to define cases for consent.
  • Stakeholder management and guidance.
  • Arriving at a final, risk-minimised project design


  • “Buildability” and the factors that determine it.
  • Construction and the supply chain, including how these are altered by the inclusion of new innovations.
  • Risk mitigation and key contracts.


  • Identifying the impact of key market, development and construction failures on the operational phase.
  • Reducing O&M risk: innovations and best practices.
  • Repowering or decommissioning: policy, planning and implementation.

Risk review

An onshore wind opportunity & risk checklist, from business planning to practical delivery.

Availability & inquiries

Training for your company:

  • The course can be delivered at your company premises or preferred venue, for small groups (max 20 people)
  • Pricing is on a transparent day-rate basis, according to location (inquire below)
  • The agenda above is the recommended “off-the-shelf” agenda, but limited customisation is possible (inquire below).

Training for individuals:

  • Grey Cells Energy does not currently organise open/public courses, but does work as an “associate trainer”, via larger 3rd-party event organisers. Contact or inquire below for the latest calendar dates.
  • If you are interested in remote learning – covering some or all of the topics on a one-to-one basis via the Internet – inquire below.

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