Market Assessment: EV Charging & the Grid

New opportunities and risks during the integration of electric vehicles into transitioning electricity systems  

Are you ready for the challenges & opportunities presented by EV charging?

Even without the rapid growth of EVs, our current power systems are in the midst of a disruptive transition towards cleaner, diversified and more flexible structures. If a transition from internal combustion engines (ICE) to electric vehicles (EVs) is to be achieved, what will be the impact on these systems? What are the barriers to scale and what solutions (and hence market opportunities) will be essential? This course provides a comprehensive introduction to the multi-sector issues that must be understood and integrated, plus the competitive battles ahead, including: technology status and trends, management of electricity demand & supply, charging network players and competitors, consumer behaviour influences.

As with all Grey Cells Energy training, it will provide both thought-provoking insight and quality, regularly-updated information. You’ll leave with a thorough grounding in the critical business issues (opportunities and risks) resulting from this disruptive market transition. You’ll be presented with a mix of current market data, case studies and contrasting opinions and forecasts. To help you better understand the variables and uncertainties that exist in reality, we’ll illustrate and discuss quantitative calculations; with all calculators and models available to take away and use after the course.

Summary & key features

Helping investors, policymakers and developers assess market opportunities and risks during the integration of growing fleets of electric vehicles into transitioning electricity supply and distribution systems

  • Quantify the variables which will determine the impact of EVs on electricity supply
  • Identify the key barriers to widespread EV integration and growth, from a power system perspective
  • Get up-to-date on the most significant new value chain activities and pre-commercial pilot studies
  • Understand and discuss which behavioural trends and policy influences will be as crucial as technology solutions
  • Analyse and segment the competitive landscape for EV charging


  • A clear foundation in the key technologies, terminologies and concepts; all explained with integrated and business-focused relevance
  • A solid knowledge of how power system issues create both new market/solution opportunities and barriers/risks to EV market growth
  • The tools to quantitatively assess which variables make the most difference, when questioning published scenarios and forecasts on EV market growth and power system requirements
  • A solid, rounded and multi-faceted understanding of the evolving competitive environment, integrating technical progressions and value-chain positioning with behavioural factors and competitive alternatives

Course Takeaways:

  • ‘Energy use and carbon emissions’ model (Excel)
  • Other simple Excel calculators (e.g. efficiency, usage and state-of-charge)
  • Presentation slides (pdf included – hard copy at cost, on request)
  • Reference/Reading list
  • Certificate of attendance (pdf included – hard copy at cost, on request)
Agenda details

A 2-day agenda is outlined below (inquire at for customized alternatives, including integration with other topics such as renewable power generation or hydrogen).

The course begins by providing a solid grounding in current market data and trends, from both the EV market and power system perspective; highlighting where and how the two sectors do and will interact. Quantitative tools are used to calculate how key input variables lead to differing output scenarios, including changes to energy use, power demand and carbon emissions.

Specific impacts on the power system are described, including the challenges in supporting ubiquitous charging networks and fast charging and the opportunities in using EVs to help deliver essential grid services. The vital role of key policy and behavioural factors are discussed: how do they, along with future developments such as vehicle autonomy, change the challenges of EV integration? We also discuss how non-battery technologies, such as hydrogen fuel-cell EVs (FCEVs), could play a role and compete with the assumption of mainstream battery vehicles.

Throughout the agenda, regularly updated market examples are used to illustrate the key learning points and the competitive value chain landscape of EV charging will be analysed and discussed.

DAY 1: EVs & the Power System

EV Market Drivers & Charging Trends

  • Current trends and key figures in the uptake of EVs
  • Key metrics for EVs, including efficiencies, ranges, charging rates and more
  • Policy environments and drivers (including market examples)
  • A review of key market issues and players, including charging types, locations and networks
  • Growth opportunities and barriers, including example forecasts and scenarios

The impact of EVs on transitioning power systems

  • A review of key trends and disruptive changes in power systems
  • Quantifying the impacts of EVs on bulk energy, power and emissions (Excel model)
  • EVs in the context of typical (and example) patterns of electricity demand
  • Understanding the key variables in “well-to-wheel” emissions debates and disagreements
  • Fuel and battery efficiencies, present and future: their impact on changing electricity demands and emissions
  • Bulk energy vs. instantaneous power demands

Charging networks and the distribution system

  • Understanding the operation and limitations of the local electricity distribution system
  • Can local networks support home charging on a mass scale? (Examining the numbers: Excel model)
  • Key data for assessing the challenges in creating ubiquitous charging networks
  • Case studies and examples of charging network innovation to overcome capacity constraints
  • Opportunities and threats for business models of system operators, domestic electricity providers, aggregators and industry disruptors

Smart charging and managed power demand

  • A closer look at power demand patterns and what influences them, including the scope for demand curve manipulation
  • EV charging as a behavioural challenge: socioeconomic barriers and customer inertia considerations
  • How to incentivise smart charging? (pricing, business model examples and proposals)
  • Smart charging and the electricity supply mix
  • Smart charging and the smart home

DAY TWO: The Evolving Value Chain for EV Charging

Players, strategies and new business opportunities

  • What strategies are key players pursuing? (oil companies, fuel retailers, electricity utilities, automakers, newcomers and more)
  • Location, location, location: homes, workplaces, forecourts, leisure destinations and the issues in developing sustainable business models
  • Integrating stationary storage and EV charging
  • Integrating distributed power generation and EV charging
  • Heavy-duty vehicle segments
  • Examples of 2nd life EV battery applications

Assessing the case for vehicle-to-grid (V2G)

  • Understanding which aspects of grid management V2G concepts are aiming to address
  • How much are ancillary services worth, how are they monetised and how is this changing?
  • Comparing the role of grid-connected EVs with that of stationary storage applications
  • Early lessons from vehicle-to-grid (V2G) case studies and pilots
  • Evaluating the barriers to V2G development (particularly business model and EV owner perspectives)
  • Assessing the relative merits of corporate fleet vs. domestic V2G applications

Evaluating the impact of changing vehicle usage and technology trends

  • The importance of different outcomes of hybrid vs “pure” EV uptake
  • Battery chemistry and resource limitations: which elements and which constraints?
  • Future battery tech, including solid-state and non-Lithium chemistries
  • Vehicle autonomy and its impact on electricity demand and emissions models
  • The current status of AV technologies, including case studies of trials and pilots, plus the drivers of (and barriers to) growth
  • Hydrogen and other fuel-cell EVs (FCEVs): industry status, drivers and barriers

Summary: competitive landscape analysis in the EV charging sector

  • Segmenting the EV charging market (current and future)
  • Opportunity drivers revisited, including their sustainability as markets mature
  • Where will standardisation play a key role (and in whose interests)?
  • Risk mapping current charging market business approaches
  • What to watch out for as the EV rollout gathers pace and the charging market evolves
Availability & inquiries

Training for your company:

  • The course can be delivered at your company premises or preferred venue, for small groups
  • Pricing is on a transparent day-rate basis, according to location (inquire below)
  • The agenda above is the recommended “off-the-shelf” agenda, but limited customisation is possible (inquire below)

Training for individuals:

  • Grey Cells Energy does not currently organise open/public courses, but does work as an “associate trainer”, via larger 3rd-party event organisers. Contact or inquire below for the latest calendar dates.
  • If you are interested in remote learning – covering some or all of the topics on a one-to-one basis via the Internet – inquire below.

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