About


“It is the brain, the little grey cells, on which we must rely”

… said Hercule Poirot, Agatha Christie’s famous Belgian detective.

How right he was!

With the energy market in an era of unprecedented and rapid disruption, business decision-makers need to work from a solid foundation of knowledge. It must be one that includes a clear understanding of how multiple market factors – from technology to economics, project planning to politics – relate and interact.

They need knowledge which is presented in a clear, commercially-focused and hype-free way, by an independent expert with no vested interests and no other products or services to promote along the way.

My clients tell me there isn’t a shortage of information out there, there’s a deluge. They want me to save them time and money, by helping them navigate it and pick out what really matters to their businesses.

I’ve spent over 25 years doing just that: researching, understanding, sifting and structuring key market information – then explaining and presenting it in a way that encourages business people to think, question and act.

I take a critical thinking approach (not rose-tinted glasses) – after all, your business needs to know the barriers and risks, not just the opportunities and returns!

I value quantitative analysis to illustrate and support qualitative description. I particularly enjoy helping non-technical, commercially-focused business people understand fast-moving technology markets in their economic and competitive context – identifying connections and synergies both within and between different market sectors.

Topics covered

For more detail on topics, you should browse these example training agendas.

However here’s a quick summary of the four key, interconnected issues that I work on:

Renewable power in the electricity mix:

  • Key features of all types of renewable energy
  • Focus on solar and wind, including the integration of “variable” renewables
  • Economics, policy, market context and financial analysis
  • Project development and delivery: processes and risks

Energy storage:

  • Market segmentation and monetisation
  • Competitive positioning of the major storage technologies
  • Focus on batteries (Lithium-ion, flow & emerging)
  • Utility-scale and behind-the-meter applications, including aggregation

The evolving grid & power system:

  • The growth of distributed generation and its system impacts
  • Changing power markets and market entry opportunities
  • Smart and other grid transformations
  • Solutions and market opportunities for system flexibility

The impact of transport electrification:

  • The opportunities created by EV charging requirements
  • How charging infrastructure and behaviour impacts the power system
  • The integration of EV charging with renewable power and stationary storage
  • Value-chain shifts and convergence within the power and transport sectors

Delivery options

There are three core ways I can help you or your business:

  • By delivering training in-person, to a small-group, as a training course or workshop.

  • By coaching you online, on a one-to-one basis, via short sessions or a structured, personalised programme.

  • By helping you with opportunity and risk analysis for your business strategy.

For individuals seeking to attend open (public) training courses, I partner with a number of industry-leading event organisers, delivering training according to their specific dates and requirements.

For companies seeking in-house (private) work, or individuals seeking one-to-one coaching, please contact me directly.

Whatever your preference, the best thing to do is fill in the inquiry form.

Client Feedback

Naturally, everyone writes a favourable description of themselves!

So rather than just take my word for it, I encourage you to browse some of the testimonials I’ve received in recent years.

I look forward to helping you!

Dr John Massey,

Managing Director, Grey Cells Energy Ltd

For a full ‘CV’, and regular posting of key industry news, connect with me on LinkedIN

Yes, keep me updated about new content!