“It is the brain, the little grey cells, on which we must rely”
… said Hercule Poirot, Agatha Christie’s famous Belgian detective.
How right he was!
With the energy market in an era of unprecedented and rapid disruption, business decision-makers need to work from a solid foundation of knowledge. It must be one that includes a clear understanding of how many different market facets – from technology to economics – relate and interact.
They need their training to be delivered in a clear, commercially-focused and hype-free way, by an independent trainer with no vested interests and no other products or services to promote along the way.
I’ve spent many years doing just that: researching, understanding, sifting and structuring key market information so you don’t have to – then explaining and presenting it in a way that encourages you to think, question and interact.
I focus on renewable power and its integration into current systems, considering its competitive context as part of the wider energy market. I take a critical thinking approach (not rose-tinted glasses) – after all, your business needs to know the barriers and risks, not just the opportunities and returns! I value quantitative analysis to illustrate and support qualitative description. I particularly enjoy helping non-technical, commercially-focused business people understand fast-moving technology markets in their economic and competitive context.
Having worked with a number of industry-leading business training providers, I founded Grey Cells Energy to make access to my teaching expertise easier and more cost-effective: both on- and offline.
I look forward to helping you learn something new!
Dr John Massey, Founder & Director, Grey Cells Energy Ltd
P.S. Here’s a bit more about me:
I have over 25 years’ commercial experience in industry research, analysis, business intelligence and training. This experience has spanned both the energy and telecoms/IT industries – particularly relevant at a time when increasing convergence of the two is transforming the way energy (particularly electricity) is generated, distributed and consumed.
With business experience in both sectors preceded by an outstanding academic background in the natural sciences, I have the expertise to help energy investors, product innovators, project developers, policymakers and others navigate the opportunities and threats created in the transition to cleaner, “smarter” and more connected power systems. I am driven by the desire to widen access to clear, independent and affordable energy sector training and analysis to new audiences, particularly to those smaller companies and investors key to progressing our energy transition.
I view it as essential for energy education to highlight and explain the interconnected nature of business variables within new power systems. So I focus on the interfaces between: disruptive technology change; energy policy; market structure and competition; investment drivers, risks and returns.
I’ve helped senior business-people in over twenty-five countries across five continents, representing a wide variety of organisations from start-ups to the world’s biggest corporations. They’ve been from across the value-chain; from finance & policy to manufacturing, operations & project development. As a result I’ve become particularly motivated by bridging knowledge and skills gaps that exist between different groups whose collaboration is crucial to future energy system development; for example investors vs. developers, industry vs. policymakers.
Following a ten-year corporate career as Research Director for Telecoms & Media at Informa – a $5bn FTSE-quoted business intelligence company – I’ve worked as an independent analyst and trainer and been central to the launch of two other market-leading commercial training companies, prior to launching Grey Cells Energy.
I have a 1st Class Master’s degree in Natural Sciences from the University of Cambridge, followed by a PhD in Earth Sciences and a Diploma in Economics & Sustainability from the Open University.For more info, find me on LinkedIN
Grey Cells Energy brings you…
Clear, hype-free and independent analysis of:
- The market economic and competitive context of renewable power in the energy mix
- The financial returns and risks of individual power generation projects
- “Smart” power integration and future power systems (including smart grid and the “Internet of things”)
- Electricity Storage (technology solutions and business cases)
- Demand Management & Response (mechanisms and markets)
- Future power demand drivers and constraints
- Policy and market drivers towards future electricity supply mixes
- New energy market growth opportunities and threats
- Key economic metrics, including: technology costs, project costs, energy costs & prices, project performance and more
Including modelling & quantitative analysis of:
- Future energy mix scenarios (pros, cons and outcomes)
- Project cash flows, risks and returns
- Other, sector-specific analyses (e.g. storage, demand management and more)
Three Great Ways to Learn!
1. In-Person, at your premises:
(Cost-effective and transparent day-rate pricing for “in-house” training).
2. Online, self-taught, whenever convenient:
(Our online content builds on years of experience training senior business people and investors in the energy sector. It brings the same commercial focus as our live training – just via an alternative, convenient and cost-effective delivery channel).
3. Online, in-person, whenever convenient:
(Is there something specific on your mind, which you quickly need explained? Then inquire about setting up a live, one-to-one session via Skype, Google+ or similar).
Providing Value for Industry Professionals…
I recently finished a 1 week training on Renewable Energy with John as the instructor. I thoroughly enjoyed the course. John is a very good instructor and makes the sessions very interactive also pooling in the significant experience of others in the sessions. He is very knowledgable on all aspects of the topic including recent developments and enables his trainees to make critical connections between different aspects. I would highly recommend him.Yesim Akun Roth, Head of Strategy & Finance Group. Hitay Holdings
Having worked as a co-presenter with John on a number of occasions, I wouldn’t hesitate to recommend him to any organisation seeking a clear, well-informed and independent perspective on renewable energy. His relaxed style encourages questions and engagement from his audiences and he’s particularly skilled at bridging the language gaps between technological/deployment, market/policy and economic/investment issues.Charley Rattan, Senior Project Manager, Community Windpower Ltd.
Excellent overview of renewables in the context of overall energy mix, and also details on specific renewable markets and technologies. Highly accomplished trainer with a broad knowledge and the right mix between slides and exercises.Sanne Franicevic, Director, Crédit Agricole CIB
I attended one of John’s courses in July 2016. He was personable and very thorough and the course was well researched, interesting and on point. John managed to include attendees from many different parts of the industry from many countries and pack a lot of information into 5 days and incorporated a fascinating group exercise/presentation project on the last day. Highly recommended for anyone looking to gain knowledge in Renewable Energy.Dan Thompson, Head of Environmental Products, Tullett Prebon
Having attended a 5-day seminar led by John Massey covering the field of renewable energy from an investment-, technology- and political angle; I can say that John Massey is a source of inspiration. He stands out with his capabilities as instructor fuelling discussions as well as having a broad knowledge base of his own.Anders Thorsen, Chief Underwriter, Eksport Kredit Fonden
I participated on one of John’s courses in renewable energy in December 2015. This was one of my best spent weeks on training all year! A good and efficient way of getting an overview of the renewable energy sector. I found John very knowledgeable and enthusiastic in presenting the material, also enabling knowledge exchange between participants in the group. I really enjoyed his interesting lessons and the group work he provided for additional learning outcome. Thanks John!Hanne Marit Bjørk, Vice President Corporate R&D, Statkraft Development AS
John has in-depth knowledge in the renewable energy sector. I found him to be very effective in highlighting the decisions that come into play in creating an energy strategy. Through sharing of unbiased analysis, highlighting technology pros and cons as well as the associated industry challenges he demonstrates a thorough understanding of the intricacies of renewable energy business that is an extremely valuable resource to his clients.Brenden Marchewka, Project Development - Major Projects - Power/Renewables, Enbridge
John represents a thoughtful and unbiased view in the realm of renewable energy. His insights are well reasoned, clear and, perhaps most importantly, backed up by hard numbers. Definitely a person I would turn to for guidance in this space.Philippe Flamand, SUSI Partners AG
John is a professional trainer with excellent presentation skills. He is able to make simple presentation of complex issues and has a very good knowledge of the renewable energy matters. I highly recommend him as a trainer!Olivier Bontems, Directeur, IDETA
I had the pleasure of working with John for a number of years and can genuinely say he’s one of the most professional and knowledgeable people I know. His ability to analyse extremely complex information and ensure people at any level, from entry-level, to board-level, can understand and use that information is second to none. I wouldn’t hesitate to recommend John to anybody who is looking for the best of the best in energy analysis, training or advice.Claire Poole, Principal, ClearBright Consulting
Need More Information?
FOUR Key Principles:
Choose where, when & how you want to learn
Technology and other issues aren’t explained for their own sake: there’s always an eye on the money
Understanding & playing with numbers is central to thought-provoking learning
Optimism is good but hype isn’t: appreciate barriers as well as opportunities