How right he was!
With the energy market in an era of unprecedented and rapid disruption, business decision-makers need to work from a solid foundation of knowledge. It must be one that includes a clear understanding of how multiple market factors – from technology to economics, project planning to politics – relate and interact.
They need knowledge which is presented in a clear, commercially-focused and hype-free way, by an independent expert with no vested interests and no other products or services to promote along the way.
My clients tell me there isn’t a shortage of information out there, there’s a deluge. They want me to save them time and money, by helping them navigate it and pick out what really matters to their businesses.
I’ve spent over 25 years doing just that: researching, understanding, sifting and structuring key market information – then explaining and presenting it in a way that encourages business people to think, question and act.
I take a critical thinking approach (not rose-tinted glasses) – after all, your business needs to know the barriers and risks, not just the opportunities and returns!
I value quantitative analysis to illustrate and support qualitative description. I particularly enjoy helping non-technical, commercially-focused business people understand fast-moving technology markets in their economic and competitive context – identifying connections and synergies both within and between different market sectors.